How To Write An Outline (Explained with Steps). Their brand Cole Haan carries a line of dress and casual footwear and accessories for men, women and children.They also market head gear under the brand name Sports Specialties, through NikeTeam manufactures and dis… Nike Product categories include footwear, apparel and equipment. 124 footwear factories located in 13 countries produced Nike footwear in 2018. Nike Inc. (NKE) is a global company that designs, develops, markets and sells athletic footwear, apparel, equipment, accessories, and services. By partnering with the greatest roster of athletes on the planet, we can transform their insights into products … It offers its products in eight categories including Men's Training, … Other revenues include sales by converse. Footwear is the largest category of products by Nike. Its product offerings are focused on six key categories – Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Training and Sportswear. Nike Footwear has been a part of sports history all throughout the 48 years of their existence.Different lines of shoes were released such as Nike Air Max, Nike 6.0, Nike NYX, Nike SB, Nike Air Zoom, Nike Footwear Air Jordan and many more.. Nike Footwear expanded its product … The pricing is based on the basis of premium segment as target customers. Footwear is the largest category of products by Nike. Mesh insets on the front and a mesh back panel add breathability to complement the fabric’s sweat-wicking Dri-FIT … My name is Tebogo from South Africa. The number of Nike retail stores has reached 1,182 out of which 392 are located inside US and 790 overseas. Nike’s pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one channel level operations. Nike’s brand image, the Nike name and the trademark swoosh; make it one of the most recognizable brands in the world. Hi, Hitesh. Apart from the Nike and Jordan brands, its wholly-owned subsidiaries include Cole Haan (luxury shoes, handbags, accessories and coats); Converse (athletic and lifestyle footwear, apparel and accessories); Hurley (action sports and youth lifestyle footwear, apparel and accessories); Nike Golf, and Umbro (a leading U.K. based football/soccer brand). Nike offers a wide range of shoe, apparel and equipment products, all of which are currently its top-selling product categories. Because Nike has tie ups with some of the leading sports teams, and some of the really top players. Thank you a lot Each brand by Nike targets a distinct segment of consumers. So all in all, we can say that Nike has a very strong promotional mix. Their brand Cole Haan carries a line of dress and casual footwear and accessories for men, women and children. The company also sells its products … That’s when he moved to Adidas and is with them till date. The second largest is apparel. None accounted for more than 10% of entire production. Yes. Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. Nike’s quality products, loyal customer base and its great marketing techniques all contribute to make the shoe empire a huge success. The article was originally written in 01/07/2010. For example, the business continues its investment in research and development to produce new products and enhanced versions of its current products. contact: support@notesmatic.com, admin@notesmatic.com, What You Need To Know About Marketing for Your New Business, Easy Ways Businesses Can Incorporate Sustainability. Nike started selling sports apparel, athletic bags and accessory items in 1979. Also, back in 2017, Adidas made sure Messi wouldn’t go back to Nike by handing him a lifetime contract. It also avails of targeted advertising in the newspaper and creating strategic alliances. If permitted, may you please provide me with the necessary information, such as the date in which this article was posted. Nike offers a wide range of products including shoes, apparel and equipment. Nike Inc.’s growth comes with changes in its product mix. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Marketing Mix Of Khaitan Fans - Khaitan Fans Marketing Mix, Marketing mix of Rolex - Rolex marketing mix, Marketing mix of Air India - Air India marketing mix, Marketing mix of Coca Cola - Coca cola marketing mix, Marketing mix of Nestle - Nestle marketing mix, Marketing mix of Vodafone - Vodafone marketing mix, Marketing mix of Ebay - Ebay marketing mix, Marketing mix of Gillette - Gillette marketing mix, Marketing mix of State bank of India - SBI marketing mix, Marketing mix of ICICI bank - ICICI marketing mix. you can get in touch with the Contact link above. Known for its athletic and stylish products, the brand has acquired international fame. Following table shows the revenue of Nike from footwear, Apparel & Equipment from 1999-2018. The largest group of Nikes target … Other revenues include sales by converse. Yours sincerely, Diday Mugabe. Nike also sponsors events such as Hoop It Up and The Golden West Invitational. in English literature from BRABU and an MBA from the Asia-Pacific Institute of Management, New Delhi. This list may not reflect recent changes (). I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Abhijeet has been blogging on educational topics and business research since 2016. February 28, 2019 By Hitesh Bhasin Tagged With: Marketing mix articles. You can follow me on Facebook. And yes, Marketing91 is completely free to be re published (except on other websites). Categories. Nike is an international brand of athletic footwear, sports apparel, accessories and equipment. None accounted for more than 15% of production. Nike offers a wide range of shoe, apparel and equipment products, all of which are currently its top-selling product categories. Let's stay in touch :). Nike is one of the pioneers in marketing and the marketing mix of Nike is one of the strongest. Nike started selling sports apparel, athletic bags and accessory items in 1979. They also market head gear under the brand name Sports Specialties, through NikeTeam manufactures and distributes ice skates, skate blades, in-roller skates, protective gear, hockey sticks and hockey jerseys and accessories. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… In the international markets, Nike sells its products through independent distributors, licensees and subsidiaries. Would you mind getting in touch with you via mail. The products in Nike's marketing mix are focused on high quality and wide variety of goods for sports … Read on for its product marketing mix. Nike as a brand commands high premiums. This makes a huge difference with regards to customer loyalty. Nike Women’s Dry Racerback sports a light weight material that looks and acts like a jersey with deep back cut-ins that gives unrestricted movability for shoulders during play. thx it helped a LOT for our school project. Our principal business activity is the design, development and worldwide marketing of high quality footwear, apparel, equipment, and accessory products. The company has production facilities in Asia and customer service and other operational units worldwide. I big big fan from South Sudan, we do not have clean water in village but we have wifi, which I use to read your article as I hope to be famous in Western world one day. Attractive white trimming accents the neck line and around the shoulders. At Nike, innovation is a mindset—one that challenges us to dream bigger and get better, everyday. If there is, then it is wikipedia or other such public domain. 328 apparel factories located in 37 countries supplied Nike retail stores in 2018. I was wondering if I could ask that you permit me to reference this article as a source for my academic assignment? He graduated with a Hons. This statistic shows Nike's revenue worldwide from 2016 to 2020, by product category. This can control costs and influence product pricing. It uses separate campaign or strategy to cap the market potential of the different segments.Targeting is the important aspect of the marketing strategy, especially when a company is in different businesses. US-based Nike is the world leader in athletic footwear and apparel. The Nike Dri-FIT Legend Jersey recalls iconic national team kits for a throwback feel. 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