An idea to pull you…” Dan. Bjork Ostrom: Correct. I made this for dinner on a whim tonight, without all the ingredients but did some substitutions based on what I had and even with those substitutions it was DIVINE. But that’s not what we’re talking about today. Or vice versa, you could do that to me. Lindsay Ostrom: And then also feeling like overwhelmed and like I am not doing enough on it or need to always be on it. smiling banana face so cute !! I subbed in tofu for the paneer and used kohlrabi and sweet potatoes, since thats what I had, and it still tasted amazing. Opskrifter Til Clean Eating But like, I don’t want to see that, I just want to look at my pictures and I just want to like take in the thing as a whole without, so I’m like strategically keeping my mouse off the pictures because I don’t want those numbers in my head right now. You may need more liquid, which can be added in at the end. Tofu would be great in this dish! Lindsay Ostrom: That was like a very strange analogy but also strangely good. Drain and transfer to the … Bjork Ostrom: Yeah. It’s the same height as me if it stands up. Bjork Ostrom: You can have an invisible fence, exactly. And again, we’re not jumping into each of these but I want to call them out so people are aware of them as we talk through it. Lindsay Ostrom: Yeah, for sure. It’s hard to think of concrete ways in which this may hurt other bloggers or speak to the (important) issues at the center of the current race discourse. And that a lot of times will be a good fit for brands if they’re working with, maybe they have less budget. Pinch of Yum - 974.54k Followers, 446 Following, 53961 pins | Pinch of Yum - a food blog with simple, tasty, and (mostly) healthy recipes. – sour cream mixed with water instead of yogurt I think other people are unconscious to that. Lindsay Ostrom: Like an invisible, what about an invisible fence? I’ve made the decision to say that’s okay, that’s something I’m willing to let go in order to maintain like peace of mind or some kind of peace of mind. Yes! Lindsay Ostrom: I will give you that. Like that’s where my brain lives in terms of growth for our Instagram account. There’s crunch, there’s…” And they say, hey, you need to be, never build your garden or your crop on somebody else’s land. 🙂. Lindsay Ostrom: I think more rules equals more freedom. 12/17/20 @ 3:40 pm. Lindsay Ostrom: So, putting some of those rules in place and making some of those decisions really intentionally has just been really helpful for me. Bjork Ostrom: The great thing about these podcasts is that you and I being that we are married talk often. THIS…” )…” Explore. My husband and I loved it 🙂. May 4, 2020 - 752 Likes, 27 Comments - Pinch of Yum (@pinchofyum) on Instagram: “We need food that feels like blankets this time of year but it can’t all be beef stew or meatloaf,…” I already find it hard enough to like not constantly be pulling up the app. Thank you!! Enjoy! Lindsay Ostrom: So that is just a really like clear indicator that followers are super important, yes, but really engagement is like king. Can you please tell me that how much time it will take to prepare? Bjork Ostrom: I think an important piece to point out there first, a couple of calls that you had. The spice blend and aromatics combined to make a warm, cozy, comforting sauce that blanketed everything and made my soul happy. But we’re going to walk through each one of the different seven areas that we outlined as important areas that you said, hey, as I think about Pinch of Yum, as I think about what I’ve built, as I think about the framework that I view Pinch of Yum’s Instagram operating within, these are the things that I think are really important. It’ll be a live broadcasted event to start. A very tasty korma 🙂 I used halloumi instead of paneer (as that’s what I had in the fridge already) and added some cashew nuts. Bjork Ostrom: This is like a like, it’s like a wolf dog, that’s what I’m imagining in my head, like a big wolf dog that like goes up to, like if it stands up, it’s the same. Lindsay Ostrom: The one other thing with that that I was going to say is that we will look at some other areas, which is why I’m looking to pull this up, just give me one second. – broccoli instead of green beans Us, too.…” Like I’m not saying, in saying that, I’m not saying like don’t ever look at what people engage with, but just in the category of like boundaries and how much you let something control you and how you feel, that was like a very early thing for me. Something not as heavy? It has always been one of my favorite sources for Indian recipes because of the step by step photos, and every recipe I’ve tried over the years has been awesome (and there have been many). Nov 19, 2019 - 1,421 Likes, 13 Comments - Pinch of Yum (@pinchofyum) on Instagram: “If you asked us what we eat in our regular life being regular us, we'd just present you with this…” Favorite things include my camera, lake days, and dark chocolate. I need to start applying some of these to Instagram and what did that change look like as you started to develop some rules? And I can tweak and adjust as needed versus just kind of willy nilly approaching something and not having a plan with it. May 9, 2020 - 4,579 Likes, 37 Comments - Pinch of Yum (@pinchofyum) on Instagram: “We'd just like to go on record to say that this is essentially heaven in a bowl. And so I would be on Instagram. May 8, 2020 - 4,049 Likes, 75 Comments - Pinch of Yum (@pinchofyum) on Instagram: “At this point, our snack intake is....well, high. Great substitutes, Meredith! But I think the downside is, then people totally ignore social. Online it says that I can also use halloumi cheese which I can’t find anywhere or Panela cheese which I can’t find anywhere either. The base of this veggie korma is a boatload of comforting vegetables like fork-tender potatoes, bell peppers, and green beans, but the thing that makes it feel like a hug is that creamy golden sauce. It’s not like I live in a remote area. Like, we’ve shared this video now three times and it seems like it’s dying out, then, okay, then we pull it out. Reply. And so, a lot of times, there are opportunities to do fun things with brands, especially things that would be like experiential or just being able to show things in a more up close and personal way. So I love to think about that as the triple win where it’s a win for all parties. Another commenter just mentioned that she used halloumi with great results. People might find your one piece of content on the discover tab or they might find it in other places besides just on the listing of your feed. So if something’s dinging at me all the time to pull up the app, like goodbye, I’m done, I’m not getting anything done and I’m just always thinking about that. The spices make this so warming and flavorful! I actually made this tonight and loved it, but not sure I added enough. Lindsay Ostrom: And so for brands that are working usually with like less budget than doing like the full package and/or wanting that quick attention, a lot of times an Instagram only sponsored project is a really good fit for them because we’re able to, like you kind of said before, we’re able to like, I don’t really like the word leverage, I know that’s like a businessy word but we’re able to share maybe, like share access to our audience and to the people who are, like you said, paying attention to what we do and able to kind of make it a win-win-win, where the brand gets to be in front of these people who are watching what we do, and the people who are watching, it’s a win for them because they get valuable recommendations and valuable content day in and day out. The calorie count includes the paneer, but not the rice. Brought to you by Food Blogger Pro. Like nothing, not nothing that was brand new, but like, point being and the takeaway from that was like, oh, people on Instagram, you know, on the blog it might be different. More personally, as a Latin American, I love seeing Latin American food (e.g., arroz con pollo) represented in this space—and executed so well too. Yum! A boatload of comforting vegetables like potatoes, bell peppers, and green beans, and a creamy golden sauce with onion, garlic, ginger, warming spices. And none of it is ground breaking type stuff. Bjork Ostrom: But talk to me about what a playbook is and how you use the playbook that was in your head that then we took and put onto paper, how you’ve used that over the years to build Pinch of Yum’s following on Instagram? In my challenge for people listening, if you don’t feel like you can get to the point where you’re deleting these apps off your phone, my challenge would be start by logging out. I am dying to try, though can’t get boxed cake mix in France. So we like kind of chat a little bit before, then I go, okay, you ready? Each student photographs at their own window, and you can try different backboards, napkins, bowls, plates, and utensils for the perfect effect. We’d use 1 teaspoon ground cardamom. Let’s keep bringing that, cycling that stuff through. And so really, really focusing on all of the things as it relates to engagement, all of those metrics. Pinch of yum shared the post and wrote; “I made it. The event which is free, we’re going to go in depth, we’re going to cover, there’s seven different areas that you talk about as kind of core components that you have developed strategies and thoughts and ideas around. And that’s not even something people can see, that’s just something I see on the back end is like, you know, all these people responding saying, oh, yum, that looks so good, or even responding with a question. ★☆ We made these (vegan!) Anytime that I don’t ask a question, you can just defer to me by saying …. There’s content. 6 cardamom pods equals about 1 teaspoon ground cardamom. I can’t wait to make it. Lindsay Ostrom: One of the things with deleting is like, I’m not, it’s not like deleted gone for good. Are you carb-loading for a marathon? It’s a piece of it but that’s informed by these metrics around the content. That just allows us again, to give us like a benchmark of, obviously, we measure against our own engagement as well. Lindsay Ostrom: And I think it’s both from a perspective of like how do I stay sane and how do I stay mentally healthy and like not get sucked down into this potentially toxic like rabbit hole of comparison and like addicted to phone and all that stuff. Emily, who is working with the video side of things. Because otherwise you burn out. I feel like what you, so you want this beast to be a part of your life but you don’t want it to control you. So in that category of things, I just used to get really thrown off if I would post something and it like didn’t get a ton of engagement. Pinch of Yum. Lindsay Ostrom: Yeah, so Instagram for us is a place where we can reach people basically. Name * Email * Website. You’ll learn all about where the idea of a playbook originated, what has contributed the most to the Pinch of Yum account’s growth, why we believe engagement is the most important, and more. Bjork Ostrom: Great. That to me is like a really good indicator of healthy, valuable content is if people respond to it, people engage with it. Lindsay Ostrom: So for me, it’s just like always have notifications off for Instagram. But I wasn’t going to experience such a swing of like, oh my gosh, I only got, you know, however many likes on this post, like, everything is terrible. All right, here we go. It is the thanksgiving season again and several chefs having been dishing out several awesome recipes to make for the celebration. Lindsay Ostrom: You are so weird. Pinch Of Yum captioned; ” If you’re looking to add to your holiday treat game, may we kindly remind you of this super simple, super festive, super delicious little toffee treat to add to your platter of sweets? But it was all around building awareness for this campaign that Google was doing for small businesses. But it’s not necessarily something you’re just kind of doing haphazardly as you open the app. Lindsay Ostrom: I think one of the interesting things is just the stickiness of that and like you watch someone, you watch a person talking on Instagram stories and it’s just really compelling to watch. And even more so if it’s completely deleted. Lindsay Ostrom: Well, hi. Bjork Ostrom: I think part of it is, you know, it’s not a growth hack, it’s not a trick for getting lots of followers, but it’s a way to maintain a healthy relationship with something. 2,976 talking about this. But, I don’t know, two years, a year, two years, I can’t remember how long it’s been around. I’m not usually a lasagna fan because of the dry ricotta cheese. Lindsay Ostrom: Another thing I’ll look at is like, when I’m in the right headspace, the number of likes, the number of shares, the number of saves, the number of comments, the type of comments. It’s not fun to take it for a walk. Like sometimes I’ll even delete it just for an afternoon. The tickets went on sale a few months ago, and I was literally waiting to click ‘Purchase’ the second they went on sale. I’ve been following this for years and I remember this. And that’s where you talk about engagement being such an important thing. 6,127 Likes, 98 Comments - Pinch of Yum (@pinchofyum) on Instagram: “This Cashew Chicken is very easy, silly delicious, and it is calling your name. I couldn’t find the paneer anywhere either. And if you have some intentional efforts behind how you’re approaching it, it can be a positive thing. Bjork Ostrom: I think it’s interesting and important to mention this that one of the reasons why this is, we’re talking about this is because the people that listen to this podcast use these platforms in a different way than a traditional consumer of the product would. So like when we pitch a brand or when a brand comes to us, what we propose is usually like, hey, this is the type of content we’ll create this is where it will live. Bjork Solvi ☀️ Sage . So glad everyone enjoyed them, Vanessa! Subbed cashew cream for heavy cream and it turned out great. Both would be great additions! Your email address will not be published. So, that’s really the most important one to me is like, and I think one thing that really interesting and people might find this interesting to know, but like, I will sometimes get as many likes on my posts or likes or engagement or whatever on my posts on my personal account, which has, gosh, what 37,000 followers, not even 40,000 followers, I’ll get as many likes as I do on the Pinch of Yum. And that’s free to attend where we jump into, we actually go through each one of these. love you guys but is it really right to be sharing cuisines that are not your own, especially at this moment in time and especially when there are so many Indian food bloggers out there? Bjork Ostrom: Right. Lindsay Ostrom: But another thing that we look at is specifically top content. Bjork Ostrom: And same for you, which is why it works great for us to like advise/work together. Pinch of Yum’s magic sauce, made with avocado, jalapeno, fresh lime juice, garlic, parsley, cilantro, and pistachios is truly lip-smacking good! This episode of the podcast is a bit of a teaser for that event, and Lindsay talks all about why having rules set up for the Pinch of Yum Instagram account has been so beneficial to her. A little thing about me: I ♡ FOOD. And the two ways that it could pan out is like you take it for a walk and it like sees a squirrel and it runs and then you’re dragging behind it. So talked about branding, so that’s another area of the Instagram playbook. And I’ve just made the decision, and that’s what the playbook is really all about is making decisions. They took to their Instagram page to share the photo with fans. We’re in the brain space, and I say we, but it’s you, like in the brain space to sit down and think through, hey, what is something that’s performing really well on Instagram. And I’ve also had people send me an email, Hi, Lindsay Mostrom, like think that that is my last name. Lindsay Ostrom: Yeah, you should know how many years Bjork. Pinch of Yum’s magic sauce, made with avocado, jalapeno, fresh lime juice, garlic, parsley, cilantro, and pistachios is truly lip-smacking good! Sometimes that happens but not always. So anyways, those are just like a few of the different ways that we’ve worked with, brands outside of just like a standard post. I only had ground cardamom and I used cream cheese instead of yogurt! And it’s helpful to have a similar thing for these important platforms for your business. Am loving all your recipes now and so far this one has be... Days at a time and before we were like, oh Yum, that s. Ll be a little bit before, then I go, welcome back to the comments just like what! With ice water give us like a beast/dog Popular Instagram recipes from October 2019 important starting. 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