No matter what sector they operate in, many businesses are now well on their way to digital transformation, as cloud-based services become even more powerful and cost-effective. Visual Objects surveyed 500 small business owners and found that the top small business marketing channels for 2020 are social media and websites. 47% of small businesses spend less than $10,000 on digital marketing. Let me read one that just came in from a . Consumers too are … The past few years have seen a marked change in society’s attitude to fast fashion, plastic waste and meat-consumption, which will no doubt intensify further in 2020. Marketing teams with bigger budgets have pushed the boundaries of data analytics, in a bid to better understand their customers and the path to purchase. Approximately 86% of marketers are using video content in their campaign outreach efforts. That's a trends, for small business in 2021, but, you know, I love. People are now more skeptical than ever on traveling. Top Findings: Small Business Marketing Statistics and Trends Fewer than one-quarter of small businesses (21%) plan to use SEO more in 2020. Gaining and retaining clients are the top marketing goals. Bolstering the economy further, consumer confidence grew by three points at the end of last year, according to one index.5 As long as you have the right product or service, and keep moving forward, this renewed optimism could pave the way for exciting business growth. Creating a high-quality mobile app is an expensive investment. Your small business can lay the groundwork for continued growth in 2016 by leveraging these digital marketing trends to create consumer interest and loyalty to your brand, products, and services. As always, it pays to keep a close eye on your customers’ and suppliers’ credit scores, so you can spot late payers and those at risk of defaulting. For example, small businesses can use email marketing to promote their services by launching campaigns that regularly alert clients to new updates about their products.Â. Most aren’t employing non-digital tactics, either: Less than one-third of respondents use print advertising and direct mail or telemarketing and in-person marketing. Companies that use digital marketing have 2.8 times better revenue growth expectancy than businesses that don’t. Small businesses are especially interested in exploring the benefits and disadvantages of SEO, social media, website, digital marketing, and mobile app options.Â, Small businesses are not focusing on enhancing their SEO strategies. Small businesses gain increased exposure with a website and it is an important channel to increase a customer base. Data Trends: Digital transformation gathers pace – but what safeguards are in place to protect data? This was the second-lowest marketing channel ranked in the survey. Only augmented/virtual reality ranked lower.Â, More than half of internet users (61%) will research a product online before purchasing it.Â, A business must rank highly in search engines to appear to most users, though. One key trend to watch over the coming year is conversational marketing, partly driven by innovations in voice search and the adoption of smart speakers such as Alexa and Google Home.6 Another is using chatbots to deliver personalised marketing messages via a medium many already interact with daily. tubblog. At the other end of the scale, major firms are likely to invest resources in real-time and predictive analytics, Internet of Things (IoT) and data automation.9 Big data has already transformed manufacturing, logistics, retail and banking, so expect to see it being used more widely in everything from tackling climate change and predicting natural disasters to clamping down on fraud.10. Google’s first five search results receive almost 70% of people’s clicks, while the second page of Google search only receives 5% of clicks. Small business trends: Levelling the playing field for SMEs SMEs are the backbone of the UK economy, accounting for more than 99% of all private sector businesses. Construction and contracting closely follows at 12 percent of the share.   YouTube and Google both launched 6-second bumper ads as a way to offer brands a creative way to extend brand reach in a short time frame… Constant technological change and increasing reliance on digital can leave people wanting for human connection. Only less than 20% outsource such functions. It can be hard to grow SEO value for your site in a short period of time and it may take months to see results.Â, Small businesses should take advantage of local SEO results to increase success.Â, A small digital marketing agency may not rank for a general keyword such as “digital marketing agency." 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